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APURVAH
SAHAY AARZOO

IMPACT 30 UNDER 30

"Every individual should treat themselves as a brand too!"

Digital Innovation | Social Media Management | Career Choices | Mental health

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A jack of most digital trades!

At age 26, she won 30 under 30 Impact, Exchage4Media.

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Apurvah Sahay Aarzoo is a marketing professional, independent talent manager, nano-influencer, theatre artist, and mentor. Her father’s advice of viewing herself as a brand has been the driving force in her life. An early achiever, Aarzoo has worn many hats over the years in the creative field. Over the course of her career, she has had the privilege of working on a wide range of projects, both as a marketing consultant and in leadership roles at companies such as GroupM-Wavemaker India, Hyundai Motor Group-Innocean, and Cornflakes Digital. Aarzoo was responsible for social amplification of many firsts in the industry.

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She is committed to creating an impact in the world with her creative expression, sense of justice and leadership skills.

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She provides mentorship sessions to young professionals and steers the next generational talent.

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Apurvah was always seen busy collaborating, co-creating & ideating with her team members and cross functional team mates from Strategy, Account Management and Creative. Her expertise in social media related aspects of digital marketing enabled our client portfolio at Innocean to stay ahead of the curve in this dynamic environment. She has played an important role in shaping and implementing Innocean’s innovative campaigns like the Hyundai VENUE launch, Beyond Mobility Corporate Campaign’s social content, and Hyundai Explorers amplified digitally. Apurvah's ability at problem-solving is her strong asset. One notable outcome of her team collaboration was the successful launch of Hyundai VENUE 3D Anamorphic display where she harnessed the resources across digital, experiential & OOH teams to bring it to life in record time. In addition to impressive technical understanding, her communication and presentation skills are of great help in making persuasive arguments to push ideas forward. She helps her coworkers realize their potential and identify areas of further skilling for career progression. 

Mr. Vivek Srivastava
Managing Director, Innocean, Hyundai Motor Group

"Do not be a cushion for others to sit on"

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©2017 by HakunASAmatata aka Apurvah Sahay Aarzoo.

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